This article proposes treating management as a vocation serving society, not just private gain. It argues MBA curricula must expand beyond profit maximization to address societal problems at scale. The piece presents seven curriculum reforms and the author uses real-world examples to demonstrate shifting expectations for business leadership.
Relevant SDGs
How to use
Faculty can use this framework to restructure courses or create new modules. Assign the article in strategy, ethics, or leadership classes to spark discussion about management’s purpose.
Teaching format tip
Article
Structure engagement around personal connection and critical reflection. Students should process challenging ideas while relating content to their own experiences and developing perspectives. Use articles to stimulate thinking and encourage deeper engagement with complex topics.
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