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Teaching Material

Understanding Social Impact Measurement

Target GroupExecutive Education, Master, PhDResource TypeArticleDomainCorporate Social Responsibility, Social Entrepreneurship, Social InnovationAuthorGwendolyn Reynolds, Lisa C. Cox, Nicholas Fritz, Daniel Hadley, & Jonathan R. Zadra
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Relevant SDGs

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How to use

  • This article helps students understand the importance of data-driven impact measurement in social programs. Students learn to distinguish between different levels of evidence, from anecdotal to experimental, while developing critical thinking skills about program evaluation and resource allocation in the social sector.
  • Well-suited for courses in social impact measurement, nonprofit management, or evidence-based policy making. Can be used as introductory material for teaching impact evaluation methodologies or as a framework for discussing real-world program assessment cases.
  • Faculty should use the Spectrum of Impact Measurement tool as a central framework, guiding students through each stage with examples. The article’s accessible analogies (Amazon reviews, restaurants) make it effective for introducing complex concepts about evidence and causation.
  • The article is part of a special collection on impactful philanthropy, offering opportunities to explore additional research and case studies on impact measurement published in SSIR.

Teaching format tip

Article

Structure engagement around personal connection and critical reflection. Students should process challenging ideas while relating content to their own experiences and developing perspectives. Use articles to stimulate thinking and encourage deeper engagement with complex topics.

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  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
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    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
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      • Marketing and advertising
    • Skill area
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      • Normative awareness
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  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
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      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
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    • Critical thinking
    • Self-awareness
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    • Normative awareness
    • Anticipatory thinking
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    • Strategy
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    • Cognitive learning
    • Socio-emotional learning
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    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
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      • Management
      • Finance, banking, insurance
      • Marketing and advertising
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      • Anticipatory thinking
      • Systems thinking
      • Strategy
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      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
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