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Teaching Material

Storytelling Tips: Connecting Innovation to the World

Target GroupExecutive Education, Master, PhDResource TypeVideoDomainInnovation Management, Social Entrepreneurship, Social Innovation, Stakeholder EngagementDuration< 1hAuthorJoin Tom, James Collins
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Summary

  • This resource teaches effective sustainability storytelling techniques and strategic communication. Students learn to craft compelling narratives that align with audience needs and create multi-channel content to amplify their sustainability innovations’ impact.

Relevant SDGs

Icon für SDG 4Icon für SDG 12

How to use

  • Best suited for supplementary materials provided during project or capstone phases when students have developed their sustainability solutions. Can also be integrated into communications-focused modules of sustainability courses.

Teaching format tip

Video

Structure viewing with reflection opportunities and discussion prompts. Students should observe both content and their emotional responses while developing visual literacy skills. Use videos to illustrate concepts and provide varied learning modalities for complex topics.

More materials about Innovation Management, Social Entrepreneurship, Social Innovation & Stakeholder Engagement

How to SHIFT Consumer Behaviors to be More Sustainable

Target Group Bachelor, Executive Education, Master, PhD Resource Type Article, Research Article Duration 1h to ≤ 2h Author Katherine White, Rishad Habib, and David J. Hardisty

Business Breakthrough Barometer

Target Group Executive Education, Master Resource Type Report Duration 1h to ≤ 2h Author WBCSD

How to talk about business’ action on nature to businesses

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Lego’s ESG Dilemma: The Impact of Abandoned Plans for Recycled Plastic

Target Group Executive Education, Master Resource Type Case Study Duration 2h to ≤ 4h Author The Conversation

The Circular Design Guide

Target Group Executive Education, Master, PhD Resource Type Full Course Duration > 4h Author Ellen MacArthur Foundation

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Alpine Environmental Art Education

Target Group Bachelor, Executive Education, Master, PhD Resource Type Workshop Duration 2h to ≤ 4h Author Alexa Jeanne Kusber, Kiki Thompson

VRfSustainability: How virtual reality can change our behaviours

Target Group Bachelor, Executive Education, Master, PhD Resource Type Article Duration < 1h Author Swissnex

Billionaires’ Carbon Footprint

Target Group Executive Education, Master, PhD Resource Type Article Duration < 1h Author Beatriz Barros, Richard Wilk
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The How We Feel App: Helping Emotions Work for Us, Not Against Us

Target Group Bachelor, Executive Education, Master, PhD Resource Type Tool Duration < 1h Author Megan Happ, Erin Brough, PMP, MBA, Nicole Elbertson, MEd, BS & Marc A. Brackett

Compassion training on campus

Target Group Bachelor, Master, PhD Resource Type Article Duration 1h to ≤ 2h Author Rayne Bozeman

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Youth Views on Global Issues

Target Group Bachelor Resource Type Report Duration 1h to ≤ 2h Author Jade Hameister OAM

✅︎ Play to learn: Serious Gaming Handbook

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✅︎ Leadership for the Decade of Action

Target Group Master Resource Type Report Duration 1h to ≤ 2h Author Russell Reynolds Associates, United Nations Global Compact

Climate Psychology: The art of making excuses

Target Group Bachelor, Executive Education, Master, PhD Resource Type Infographics Duration < 1h Author Thomas Bruderman, Annechien Hoeben

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Target Group Bachelor Resource Type Article Author Maya Fischhoff 
Sustainability in Academia
Integrating Sustainability into Higher Education
  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
    • Problem-solving
    • Critical thinking
    • Self-awareness
    • Collaboration
    • Normative awareness
    • Anticipatory thinking
    • Systems thinking
    • Strategy
    Learning approach
    • Cognitive learning
    • Socio-emotional learning
    • Behavioural learning
    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    • Skill area
      • Problem-solving
      • Critical thinking
      • Self-awareness
      • Collaboration
      • Normative awareness
      • Anticipatory thinking
      • Systems thinking
      • Strategy
    • Learning approach
      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
  • Communities
  • Education for sustainability
  • About us
  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
    • Problem-solving
    • Critical thinking
    • Self-awareness
    • Collaboration
    • Normative awareness
    • Anticipatory thinking
    • Systems thinking
    • Strategy
    Learning approach
    • Cognitive learning
    • Socio-emotional learning
    • Behavioural learning
    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    • Skill area
      • Problem-solving
      • Critical thinking
      • Self-awareness
      • Collaboration
      • Normative awareness
      • Anticipatory thinking
      • Systems thinking
      • Strategy
    • Learning approach
      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
  • Communities
  • Education for sustainability
  • About us
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