Summary
This MIT Sloan case study examines Nike’s sustainability strategy development in 2008 under VP of Corporate Responsibility Hannah Jones, who sought to position Nike as a leader in sustainable footwear creation. The case explores the strategic approach for working with product units to achieve sustainability goals and questions whether Nike was on the right track with sufficient sustainability efforts. The focus is on using index tools as vehicles for making products more sustainable, providing insights into corporate sustainability integration within product development processes.
Relevant SDGs
How to use
Use in sustainability, strategy, or operations management courses. Assign for corporate sustainability case analysis. Apply in discussions of product innovation and environmental responsibility. Use for MBA programs examining sustainability integration in manufacturing. Suitable for executive education on corporate responsibility strategy, product development decision-making, and sustainability measurement tools in business operations.
Teaching format tip
Case Study
Assign students specific analytical roles before presenting the case. Use structured questioning protocols to guide examination of stakeholder perspectives, decision points, and systemic factors. Have students work in small groups to develop competing recommendations, then debate solutions using evidence from the case. Conclude with reflection on reasoning processes and assumptions that influenced their analysis.
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