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Teaching Material

Menstrual Health and Women’s Leadership

Target GroupExecutive Education, MasterResource TypeReportDomainEquity and Opportunity of Distribution, Leadership for Sustainability and Business Transformation, Sustainable Human Resource ManagementDuration1h to ≤ 2hAuthorBrett Greer, Michala Maciolek, Lea Williams, Amanda Bullough, Tosin Idowu-Kunlere
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Summary

This University of Delaware case study examines Flex Co., the U.S.’s #1 sustainable period brand, and founder Lauren Schulte Wang’s global expansion strategy (2014-2020). The case addresses period poverty, social stigma, and infrastructure challenges affecting women’s menstrual health globally. It analyzes how cultural perceptions shape menstrual experiences, particularly in developing countries, and explores Flex Co.’s potential to scale its body-positive, life-changing period products worldwide. The study examines marketing strategy effectiveness in the U.S. and considerations for cultural adaptation in international markets, linking to SDGs on health, gender equality, and responsible consumption.

Relevant SDGs

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How to use

Use in entrepreneurship, international business, or gender studies courses. Assign for global expansion strategy analysis. Apply in discussions of social entrepreneurship and cultural adaptation. Use for women’s leadership programs, sustainable business courses, or public health studies. Suitable for MBA international business modules, social impact case discussions, and cross-cultural marketing strategy development.

Teaching format tip

Report

Provide detailed formatting guidelines and evaluation criteria upfront. Students should demonstrate comprehensive understanding through systematic analysis and clear communication. Establish peer review processes to improve quality before final submission. Use reports as capstone experiences that integrate multiple course concepts and demonstrate advanced analytical capabilities.

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  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
    • Problem-solving
    • Critical thinking
    • Self-awareness
    • Collaboration
    • Normative awareness
    • Anticipatory thinking
    • Systems thinking
    • Strategy
    Learning approach
    • Cognitive learning
    • Socio-emotional learning
    • Behavioural learning
    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    • Skill area
      • Problem-solving
      • Critical thinking
      • Self-awareness
      • Collaboration
      • Normative awareness
      • Anticipatory thinking
      • Systems thinking
      • Strategy
    • Learning approach
      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
  • Communities
  • Education for sustainability
  • About us
  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
    • Problem-solving
    • Critical thinking
    • Self-awareness
    • Collaboration
    • Normative awareness
    • Anticipatory thinking
    • Systems thinking
    • Strategy
    Learning approach
    • Cognitive learning
    • Socio-emotional learning
    • Behavioural learning
    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    • Skill area
      • Problem-solving
      • Critical thinking
      • Self-awareness
      • Collaboration
      • Normative awareness
      • Anticipatory thinking
      • Systems thinking
      • Strategy
    • Learning approach
      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
  • Communities
  • Education for sustainability
  • About us
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