More materials about Equity and Opportunity of Distribution, Leadership for Sustainability and Business Transformation & Sustainable Human Resource Management
Summary
This University of Delaware case study examines Flex Co., the U.S.’s #1 sustainable period brand, and founder Lauren Schulte Wang’s global expansion strategy (2014-2020). The case addresses period poverty, social stigma, and infrastructure challenges affecting women’s menstrual health globally. It analyzes how cultural perceptions shape menstrual experiences, particularly in developing countries, and explores Flex Co.’s potential to scale its body-positive, life-changing period products worldwide. The study examines marketing strategy effectiveness in the U.S. and considerations for cultural adaptation in international markets, linking to SDGs on health, gender equality, and responsible consumption.
Relevant SDGs
How to use
Use in entrepreneurship, international business, or gender studies courses. Assign for global expansion strategy analysis. Apply in discussions of social entrepreneurship and cultural adaptation. Use for women’s leadership programs, sustainable business courses, or public health studies. Suitable for MBA international business modules, social impact case discussions, and cross-cultural marketing strategy development.
Teaching format tip
Report
Provide detailed formatting guidelines and evaluation criteria upfront. Students should demonstrate comprehensive understanding through systematic analysis and clear communication. Establish peer review processes to improve quality before final submission. Use reports as capstone experiences that integrate multiple course concepts and demonstrate advanced analytical capabilities.
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