Teaching Material

Lessons Learned on Transforming Marketing Courses towards Sustainability

Article

Marketing and advertising

< 1h

Linda Irwin

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Colorful notebooks and pencils arranged neatly for a creative workspace.

Summary

In this reflective piece, Linda Irwin, MBA, shares her journey transforming graduate-level marketing courses at Regis University to align with sustainable and regenerative business practices. She describes redefining marketing’s purpose from profit maximization to creating value for business, society, and the planet, while navigating challenges in shifting student mindsets and traditional frameworks.

Relevant SDGs

How to use

This resource serves as an inspiration for instructors seeking to move from theory-based teaching to experiential, purpose-driven learning that prepares students for ethical and sustainable leadership.

Teaching format tip

Article

Structure engagement around personal connection and critical reflection. Students should process challenging ideas while relating content to their own experiences and developing perspectives. Use articles to stimulate thinking and encourage deeper engagement with complex topics.

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