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Summary
- This resource develops students’ understanding of sustainable marketing’s transformative role in business and society. Students learn to critically analyze marketing’s impact on consumption patterns, societal attitudes, and systemic change, while gaining competencies in evaluating marketing practices through a sustainability lens.
Relevant SDGs
How to use
- Ideal for advanced undergraduate or graduate marketing courses, this material works well as a core module component or dedicated seminar series. Best introduced early in the course to establish foundational concepts, with blog posts serving as pre-reading for in-depth classroom discussions or group work.
- Faculty should familiarize themselves with the four blog posts, which build progressively from basic concepts to complex implications. Consider structuring discussions around real-world examples that illustrate the concepts, and encourage students to analyze current marketing campaigns through the sustainable marketing framework presented.
- The resource is part of a broader collection on sustainable business practices, with complementary materials available covering topics like sustainable business models and stakeholder engagement.
Teaching format tip
Article
Structure engagement around personal connection and critical reflection. Students should process challenging ideas while relating content to their own experiences and developing perspectives. Use articles to stimulate thinking and encourage deeper engagement with complex topics.
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