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Teaching Material

Climate Communication Strategies: Climate Science Breakthrough

Target GroupBachelor, Executive Education, Master, PhDResource TypeVideoDomainGlobal Key Challenges, Political Aspects, Psychological and Sociological AspectsDuration< 1hAuthorClimate Science Breakthrough
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Summary

  • This resource enables students to explore innovative climate science communication strategies and their effectiveness in driving public engagement. Students develop skills in analyzing communication approaches and understanding the relationship between scientific messaging and societal action on climate change.

Relevant SDGs

Icon für SDG 4Icon für SDG 11

How to use

  • Best suited for environmental communication, science journalism, or climate policy courses. Works effectively as a case study within a broader module on climate communication or as foundation material for practical assignments where students develop their own communication strategies.
  • Faculty should introduce the resource as a real-world example of climate communication initiatives. Encourage discussion about the organization’s methods and their impact, potentially incorporating analysis of their media coverage as supplementary learning material.
  • This case study connects to broader course materials on climate communication, public engagement strategies, and social movement theory. Additional resources about climate science communication and activism can be found through linked organizations like Extinction Rebellion and Climate 2025.

Teaching format tip

Video

Structure viewing with reflection opportunities and discussion prompts. Students should observe both content and their emotional responses while developing visual literacy skills. Use videos to illustrate concepts and provide varied learning modalities for complex topics.

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  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
    • Problem-solving
    • Critical thinking
    • Self-awareness
    • Collaboration
    • Normative awareness
    • Anticipatory thinking
    • Systems thinking
    • Strategy
    Learning approach
    • Cognitive learning
    • Socio-emotional learning
    • Behavioural learning
    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    • Skill area
      • Problem-solving
      • Critical thinking
      • Self-awareness
      • Collaboration
      • Normative awareness
      • Anticipatory thinking
      • Systems thinking
      • Strategy
    • Learning approach
      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
  • Communities
  • Education for sustainability
  • About us
  • Resources
    Subject area
    • General KnowledgeThis section provides general frameworks and concepts related to sustainability that can be used in any discipline and across industries.
    • Specific KnowledgeThis section provides sustainability related content that would enable students following a business or management degree or course to be better equipped to face sustainability related challenges.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    Competence area
    • Problem-solving
    • Critical thinking
    • Self-awareness
    • Collaboration
    • Normative awareness
    • Anticipatory thinking
    • Systems thinking
    • Strategy
    Learning approach
    • Cognitive learning
    • Socio-emotional learning
    • Behavioural learning
    • Subject area
      • General KnowledgeGeneral knowledge represents foundational understanding across multiple disciplines needed for sustainable development. It creates an integrated mindset that connects basic and advanced topics across various knowledge domains.
      • Economics
      • Management
      • Finance, banking, insurance
      • Marketing and advertising
    • Skill area
      • Problem-solving
      • Critical thinking
      • Self-awareness
      • Collaboration
      • Normative awareness
      • Anticipatory thinking
      • Systems thinking
      • Strategy
    • Learning approach
      • Cognitive learning
      • Socio-emotional learning
      • Behavioural learning
  • Communities
  • Education for sustainability
  • About us
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