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Summary
- This resource enables students to explore innovative climate science communication strategies and their effectiveness in driving public engagement. Students develop skills in analyzing communication approaches and understanding the relationship between scientific messaging and societal action on climate change.
Relevant SDGs
How to use
- Best suited for environmental communication, science journalism, or climate policy courses. Works effectively as a case study within a broader module on climate communication or as foundation material for practical assignments where students develop their own communication strategies.
- Faculty should introduce the resource as a real-world example of climate communication initiatives. Encourage discussion about the organization’s methods and their impact, potentially incorporating analysis of their media coverage as supplementary learning material.
- This case study connects to broader course materials on climate communication, public engagement strategies, and social movement theory. Additional resources about climate science communication and activism can be found through linked organizations like Extinction Rebellion and Climate 2025.
Teaching format tip
Video
Structure viewing with reflection opportunities and discussion prompts. Students should observe both content and their emotional responses while developing visual literacy skills. Use videos to illustrate concepts and provide varied learning modalities for complex topics.
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